Think Snapchat is for selfies? Think again.
The app just scored a major deal with NBC
that will allow it to show video highlights from the Rio Olympics, reports Bloomberg.
TV network has never before shared videos of the event, and for good reason: It paid $1.23 billion for broadcast rights in the U.S.
As part of the deal, Snapchat
will have up a “Discover” channel dedicated to the Rio games for which BuzzFeed will curate short clips. The Discover feature is a bit like a television channel in that content on each Discover page is curated by one provider. In addition to BuzzFeed, which is already a Discover partner, Snapchat hosts content from publications like People, the Wall Street Journal, and National Geographic.
At the same time, the Snapchat team will curate its own “story” using user-submitted content. Stories are the more popular of the app’s features; yesterday, the company announced that users of the app now watch 10 billion videos a day.